Why Is Email Marketing Important To Business?

Email marketing has long been a part of the online marketing world and for those who use it well it continues to be one of the absolute best ways of connecting with their intended audience and getting the response they want. Email marketing might not be the sexiest of online marketing options today, but there's a reason that many consider it the most powerfully effective tool still available to online business today.

Why Email Marketing Still Works

There are several reasons that email marketing still works, not the least of which is that over 91% of consumers use email. Even as explosive as social media growth has been, not even Facebook boasts anything close to 91% of the population. Email gets used, it's a platform that you're almost certain to find all your potential customers on, and anyone who is wiling to give you an email address has already given you their first "yes."

People who open emails are also more likely to read than skim, which is a huge difference over any other type of Internet activity where skimming is the most common action by far. That means more in-depth engagement and if you crafted your marketing well and targeted it correctly then you are almost certain to get a larger response that reflects that.

Built In Advantages

Email marketing has several built in advantages over other styles of online marketing. For one, if someone has given you their e-mail address you have earned their trust to at least a basic degree. This is someone who liked what they heard, saw, or experienced enough to be willing and open to at least hearing more. That's a great starting point to build off of.

Email marketing is also very easy to afford, while also being easy to track. That means you can spend less to get more, and then see exactly what worked, what didn't, and improve off that for future campaigns. Since you have emails of customers who have bought from you before it makes sense that they would be more likely to buy again.

Having this list on hand increases your profit on every sale, every campaign, every online project because you already have a list of interested pre-qualified leads to sell to.

Personal Targeting

By using various email tools you can keep track of who signed up through which promotion, website, or sale, and customize an e-mail message (or group of messages) based on what is most likely to interest them. That means that you can target to different groups and deliver better messages to each.

That level of personal targeting is going to help you reap incredible results.

Best Average ROI By Far

While it can be hard to get exact numbers down, email marketing is generally accepted to have the best return on investment (ROI) by far. According to one Lyfemarketing study, a good email marketing returns $40 on every $1 invested. This means really big returns even on small up front investments.

In other words, you're really going to be falling behind if you don't have your own campaigns running.

In Conclusion

While there's no denying the importance of online marketing like SEO, SEM, and social media marketing, there's a reason that many top pros still swear up and down by email marketing. The numbers might be falling compared to the "golden age" of 10 years ago, but many top marketers still see their absolute best results from using email.

There's a reason this form of marketing has lasted over the years when so many others have faltered or even gone away completely. If you're not sure how to get those types of top notch results then contact our experienced professionals today to learn more about what we can do for you and your business!