Benefits of Using Facebook Ads to Get New Clients

Facebook undeniably provides marketers with one of the largest pool of users and leads. Nowadays, people all over the world spend most of their time on Social Media. Facebook is among the Bigwig platforms and has the numbers to back it up. According to Statista, Facebook recorded to have over 2.6 billion users in the world. AND a further 1.66 billion individuals use Facebook each day. That outstanding figure is bigger than any social platform and perhaps second to search users in Google.

And with those astonishing stats about the giant social platform, modern businesses can’t afford to ignore the impact Facebook marketing can have for their bottom line. You are almost guaranteed to find new leads that can grow to long-lasting relationships. So why is using Facebook Ads important? And how can it benefit your business? This article is meant to elaborate more on the matter. Here are the benefits of using Facebook ads to get new clients:

Robust Analytics

Facebook analytics are outrightly the best you can ever find. Facebook is effective when it comes to giving you analytics and reports about your ads’ performance. You won’t guess or be under any assumptions on what works and what doesn’t. Rather than determining your conversion rates and other metrics by yourself, they will be properly displayed in your Ads Manager. Just log in, assess the data, and decide your next step. Having the right data means you can alter your Ads to meet specific needs and improve your bottom line.

Micro-Target Your Audience

When it comes to targeting the potential of Facebook, they are beyond spectacular. You will need to narrow down on your ideal client, and this can be based on locations, age, behaviors, interests, connections, languages, and demographics. The targeting potential can even see you reel in clients from your competitors, given how targeting can go as deep as it needs to.

You can combine and layer them to ensure you’re removing users who don’t fall under your target audience. This is integral since the quality audience is way more important than audience size. The bottom line is that you’re looking for conversions, which means you want Facebook users who can turn to paying customers. Micro-targeting is particularly where Facebook shines the most when compared to other major social options. The options available simply can’t be found anywhere else.

How will you know your business is ready for Facebook Advertising?

-You have a well-defined target audience

-You have an extensive collection of eye-catching media assets (videos and/or photos)

-Have a website you can easily add or edit new content

-Conventional methods of advertising aren’t working

Facebook has withstood the test of time to earn its place at the Mega-Corporation table. The fact that Ad targeting can be so effective and really have an impact on your bottom line is something that is of interest to any business. Even with the evolution of other social media platforms, Facebook still proves to be an effective social media advertising platform with its massive following. Grow your business with Facebook Ad marketing!